Case Study
AutoMax Marrero
See how Ezer Commerce drove AutoMax’s growth with a full Dealership Digital Transformation, modernizing their website, inventory, branding, and engagement.
Client Overview
AutoMax Marrero, formerly known as G&C Auto Sales & Service, is a multi-location used car dealership that also offers financing options. They operate automaxmarrero.com, helping customers browse cars and manage purchases online. While each location has its own website.
Before partnering with Ezer Commerce for their Digital Dealership Transformation AutoMax had only one location in Marrero. They aimed to modernize their operations and build a strong online presence to support multiple locations while delivering a better experience for their customers.
The Client's vision:
AutoMax Marrero had big goals that aligned perfectly with a successful Digital Dealership Transformation and was very clear about what they wanted to achieve. Their priority was to launch a new, modern website, increase traffic to their website and inventory pages by improving visibility across key local markets. Next, they wanted to ensure that all their vehicle and location data were accurate and up to date, so potential customers could trust every detail they saw online.
On top of that, they aimed to grow customer engagement – increasing calls, form submissions, and inquiries through their website and digital platforms. With only one location at the time and plans to expand, Ezer Commerce had a real challenge ahead- but one we were ready to tackle!
Products Involved
Our Approach: A Deep Look Into Our Digital Dealership Transformation
As part of the Digital Dealership Transformation , we worked closely with Automax Marrero (Formerly G&C Auto Sales & Service) to fully understand the challenges they were facing with their online presence. We do this with all of our clients, listening to what they believe isn’t working – as well as the goals they want to achieve – forms the foundation for the work we do.
From there, we conducted a full audit to identify exactly what needed to be addressed first to achieve their main objectives: improving visibility, generating leads, and boosting revenue.
After the audit, we discovered the following major issues with their digital presence
After the audit, we outlined the core challenges that needed to be solved as part of the Digital Dealership Transformation, and we discovered the following major issues with their digital presence:
The dealership had been in business since 2009 as G&C Auto Sales & Service and needed a significant brand boost.
Their website was very old, slow, and not mobile-friendly, limiting usability and engagement.
Inventory listings were missing key attributes, such as colors, mileage, and timely photographs.
Many Vehicles were not photographed on time or not at all, reducing online appeal.
Vehicles had low online visibility and were not consistently updated across marketing channels.
SEO efforts were poor or nonexistent, limiting organic search traffic
There was no active email list or marketing campaigns, reducing opportunities to engage potential customers.
Customer engagement was minimal, and online reviews were unmanaged, limiting trust and lead generation.
The dealership had only one location, limiting market reach and growth potential.
Our Approach: A Deep Look Into Our Digital Dealership Transformation
As part of the Digital Dealership Transformation , we worked closely with Automax Marrero (Formerly G&C Auto Sales & Service) to fully understand the challenges they were facing with their online presence. We do this with all of our clients, listening to what they believe isn’t working – as well as the goals they want to achieve – forms the foundation for the work we do.
From there, we conducted a full audit to identify exactly what needed to be addressed first to achieve their main objectives: improving visibility, generating leads, and boosting revenue.
After the audit, we discovered the following major issues with their digital presence
After the audit, we outlined the core challenges that needed to be solved as part of the Digital Dealership Transformation, and we discovered the following major issues with their digital presence:
The dealership had been in business since 2009 as G&C Auto Sales & Service and needed a significant brand boost.
Their website was very old, slow, and not mobile-friendly, limiting usability and engagement.
Inventory listings were missing key attributes, such as colors, mileage, and timely photographs.
Many Vehicles were not photographed on time or not at all, reducing online appeal.
Vehicles had low online visibility and were not consistently updated across marketing channels.
SEO efforts were poor or nonexistent, limiting organic search traffic
There was no active email list or marketing campaigns, reducing opportunities to engage potential customers.
Customer engagement was minimal, and online reviews were unmanaged, limiting trust and lead generation.
The dealership had only one location, limiting market reach and growth potential.
The Ezer Commerce Solution
To achieve AutoMax Marrero’s goals, we implemented a comprehensive digital dealership transformation, addressing every challenge and integrating four core services:
Ezer Website: To solve the very old, slow, and non-mobile-friendly website, we built a brand-new, fast, mobile-optimized, SEO-optimized website design for AutoMax Marrero. The site is SEO-Optimized with conversion-ready inventory listings, guiding visitors to browse vehicles, submit inquiries, or book appointments. When AutoMax expanded into multiple locations, we also built websites for AutoMax Covington and Shop AutoMax, ensuring a consistent, modern online presence. All inventory was accurately listed on Dealercenter, leveraging product SEO and image optimization to improve search visibility.
Ezer Inventory: As a part of the Digital Dealership Transformation, we addressed missing inventory attributes, incomplete vehicle photos, and low online visibility with omni-channel inventory management . We implemented automated, real-time inventory updates, including product image enhancements, product price optimization , colors, mileage, and full vehicle specifications. This ensured accurate listings across all platforms and improved online visibility, building trust with potential buyers.
Ezer Branding: To strengthen the dealership’s presence, we implemented digital brand enhancement by rebranding G&C to AutoMax Marrero. We developed a consistent visual identity , refreshed all marketing assets, and optimized business profiles on Google, social media, and directories with local SEO optimization . These efforts improved brand recognition in key markets and ensured a seamless, professional experience across all locations.
Ezer Engage: To address poor customer engagement, unmanaged reviews, and a lack of marketing campaigns, we implemented AI-powered customer engagement, omni-channel messaging, automated review management, and email marketing campaigns. This enabled AutoMax Marrero and its additional locations to respond more quickly, manage reviews efficiently, and proactively engage with customers through targeted emails, thereby maintaining a professional and customer-focused online presence.
Through these solutions, every major issue we discovered — from website performance, missing inventory details, low visibility, poor SEO, lack of email marketing, and minimal engagement — was systematically addressed. Together, these four services form a connected ecosystem: the websites attract traffic, the inventory system ensures accuracy, branding builds trust, and engagement tools convert conversations into leads. This integration is the essence of a Digital Dealership Transformation, delivering measurable results for AutoMax Marrero and its multi-location operations.
The Ezer Commerce Solution
To achieve AutoMax Marrero’s goals, we implemented a comprehensive digital dealership transformation, addressing every challenge and integrating four core services:
Ezer Website: To solve the very old, slow, and non-mobile-friendly website, we built a brand-new, fast, mobile-optimized, SEO-optimized website design for AutoMax Marrero. The site is SEO-Optimized with conversion-ready inventory listings, guiding visitors to browse vehicles, submit inquiries, or book appointments. When AutoMax expanded into multiple locations, we also built websites for AutoMax Covington and Shop AutoMax, ensuring a consistent, modern online presence. All inventory was accurately listed on Dealercenter, leveraging product SEO and image optimization to improve search visibility.
Ezer Inventory: As a part of the Digital Dealership Transformation, we addressed missing inventory attributes, incomplete vehicle photos, and low online visibility with omni-channel inventory management . We implemented automated, real-time inventory updates, including product image enhancements, product price optimization , colors, mileage, and full vehicle specifications. This ensured accurate listings across all platforms and improved online visibility, building trust with potential buyers.
Ezer Branding: To strengthen the dealership’s presence, we implemented digital brand enhancement by rebranding G&C to AutoMax Marrero. We developed a consistent visual identity , refreshed all marketing assets, and optimized business profiles on Google, social media, and directories with local SEO optimization . These efforts improved brand recognition in key markets and ensured a seamless, professional experience across all locations.
Ezer Engage: To address poor customer engagement, unmanaged reviews, and a lack of marketing campaigns, we implemented AI-powered customer engagement, omni-channel messaging, automated review management, and email marketing campaigns. This enabled AutoMax Marrero and its additional locations to respond more quickly, manage reviews efficiently, and proactively engage with customers through targeted emails, thereby maintaining a professional and customer-focused online presence.
Through these solutions, every major issue we discovered — from website performance, missing inventory details, low visibility, poor SEO, lack of email marketing, and minimal engagement — was systematically addressed. Together, these four services form a connected ecosystem: the websites attract traffic, the inventory system ensures accuracy, branding builds trust, and engagement tools convert conversations into leads. This integration is the essence of a Digital Dealership Transformation, delivering measurable results for AutoMax Marrero and its multi-location operations.
The Incredible Results
After implementing the Full Digital Dealership Transformation, launching a new website, and rebranding G&C Auto Sales & Service to AutoMax Marrero, the business saw significant improvements across all organic performance metrics over the following year. The comparison between the pre-branded year for G&C Auto Sales & Service (Jan 9, 2023 – Jan 9, 2024) and the post-rebrand year for AutoMax Marrero (Jan 9, 2024- Jan 9, 2025) demonstrates the tangible impact of these changes.
AutoMax Marrero significantly outperforms G&C in organic page views and engaged sessions, while organic users show moderate growth.
The Incredible Results
After implementing the Full Digital Dealership Transformation, launching a new website, and rebranding G&C Auto Sales & Service to AutoMax Marrero, the business saw significant improvements across all organic performance metrics over the following year. The comparison between the pre-branded year for G&C Auto Sales & Service (Jan 9, 2023 – Jan 9, 2024) and the post-rebrand year for AutoMax Marrero (Jan 9, 2024- Jan 9, 2025) demonstrates the tangible impact of these changes.
AutoMax Marrero significantly outperforms G&C in form submissions and call clicks, while VDP views show moderate growth.
Related Products
Real-Time Inventory Intelligence
Our trained AI models have full access to your business’ real-time inventory data, including product availability, order history, pricing, stock levels, conditions, and forecasts.
Business / Financial Intelligence
AI is tailored to assess daily business operations and outcomes based on various data points, such as sales, returns, expenses, employee salary, and more!
Leads / Customer Intelligence
AI is designed for in-depth gathering and analysis of leads from multiple sources, enabling your team to improve interactions with customers using real-time data of your business.
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